PNR 84: Content Marketing Now Definitive Industry Term

In this episode number 84 of #ThisOldMarketing, Joe and Robert discuss two major association initiatives - one in Germany and one in Asia - around content marketing.  Both associations have also taken the name "content marketing", which Joe thinks is a pretty big deal.  In addition, Article Bunny launches and the boys talk about new research around the practice of native advertising. And finally, Facebook changes its algorithm again...this time around TTR or total time reading. Rants and raves include a bit of politics and a lession from media business models.  This week's TOM: Game Theory. This week's story links: The New Content Marketing Forum and Association in Asia http://www.forum-corporate-publishing.com/index.php/de/news/item/1235-neuer-name-neue-positionierung-aus-fcp-wird-content-marketing-forum paired with... http://www.marketing-interactive.com/regional-content-marketing-association-acma-launches/   Article Bunny Launches  https://www.techinasia.com/articlebunny-uber-content-marketing/   Attitudes Toward Branded and Sponsored Content http://www.digitalnewsreport.org/essays/2015/attitudes-to-advertising/   Facebook now Taking TIME into account http://newsroom.fb.com/news/2015/06/news-feed-fyi-taking-into-account-time-spent-on-stories/   Sponsor Content: The Role of Webinars in the Buyers' Journey:http://gotowebinar.com/CMI   RANTS/RAVES   Joe on Can Publishers Innovate a Broken Business Model?http://www.innovationexcellence.com/blog/2015/06/21/can-publishers-innovate-a-broken-business-model/   Robert on Airport Storytelling:http://www.npr.org/sections/thetwo-way/2015/06/17/415198926/boy-who-lost-stuffed-tiger-at-airport-finds-tiger-stayed-very-busy   This Old Marketing: Game Theoryhttps://www.youtube.com/user/MatthewPatrick13