PNR 98: Apple Is Spurring On the Next Generation of Advertising

In this episode number 98, Joe and Robert continue to explore the world of ad blocking. Are Apple, Google and Facebook all in this together, or are they conspiring against each other?  Could there be a world in the future with all digital ads as content?  In other news, Google launches mass a Gmail retargeting program to an inbox near you.  Facebook launches 360 video, while Facebook Signal goes for the Twitter death march.  Rants and raves include content strategy salaries and a great example of native advertising.  This week's #ThisOldMarketing example: The House of Mewar (India). This week's story links: ScribbleLive Raises 35 Million In Expansion Round Fundinghttp://www.marketwired.com/press-release/scribblelive-raises-35-million-in-expansion-round-funding-2057826.htmThe Ad Blocking Controversy Explainedhttp://www.vox.com/2015/9/18/9351759/ad-blocking-controversypaired with….Welcome to Hell - Apple Vs. Google Vs. Facebook and the Slow Death of the Web http://www.theverge.com/2015/9/17/9338963/welcome-to-hell-apple-vs-google-vs-facebook-and-the-slow-death-of-the-webpaired with…. Google Is Matching Facebook’s Targeting Capability http://digiday.com/platforms/google-looks-match-facebook-giving-advertisers-better-data-targeting/Facebook Launches 360 Degree Videoshttp://digiday.com/platforms/facebook-rolls-360-degree-videos-public-vice-star-wars/Paired WithFacebook Launches Signal - A Way For Journalists To Gather News Without Twitterhttps://www.facebook.com/facebookmedia/get-started/signalhttp://thenextweb.com/facebook/2015/09/17/facebook-launches-signal-a-way-for-journalists-to-gather-news-without-twitter/This week's sponsor: BrandPoint Number Crunch: How a Content Marketing Platform Saves Time and Money Time is work is money. How much time can a content marketing platform really save you? These hard numbers crunch out quite the story. http://bit.ly/brandpointhub Robert's Raves http://www.roberthalf.com/creativegroup/blog/the-creative-group-salary-guide-salaries-projected-to-rise-38-percent-in-2016 http://observer.com/2015/09/advertising-doesnt-have-to-irritate-intrude-lie-cheat-and-generally-suck-2   Joe's Raveshttp://www.tubefilter.com/2015/09/25/pewdiepie-legend-of-the-brofist-app-store/ http://www.fastcocreate.com/3051488/the-wall-street-journals-in-depth-cocainenomics-is-a-netflix-ad-for-narcos   #ThisOldMarketinghttp://www.arvindsinghmewar.com/ http://www.webmarketingacademy.in/family-business-in-india/