PNW Components: How the Brand Got its Start, and Where the Team Gets Their Inspiration

Aaron and Emily Kerson founded PNW Components in 2015. The customer-focused brand is known for offering quality components like dropper posts, handlebars, and now clothing at affordable prices. In this interview we ask: What kind of bike industry experience did you have before starting PNW? Did you observe any problems you wanted to solve, or were there efficiencies that were being overlooked? What was the first product PNW launched? Why did you choose that product or product line to start? Who does your product design and development? Is working with local bike shops and brick and mortar retailers becoming more important as the brand grows? What is your customer service philosophy? Is the customer always right? Why did you decide to offer a lifetime warranty for PNW products? What’s one thing buyers can do to keep their dropper post working smoothly? Are there unique advantages and/or challenges to working with your spouse? Is there any pressure to increase prices on the products you sell? How are you keeping prices low? PNW, along with a number of brands, recently launched a line of cycling apparel. Why clothing? Learn more about the company at pnwcomponents.com. ✏️ A written transcript of this conversation is available to Singletracks Pro supporters: singletracks.com/support --Keep up with the latest in mountain biking at Singletracks.com and on Instagram @singletracks