POAS på affiliate – Nye afregningsmuligheder

from Marketers Morgen podcast · host Marketers Morgen

Når der bruges penge på annoncering, så taler vi gerne om ROAS, og hvad den skal være for, at noget giver økonomisk mening. Men at styre efter profit (POAS) i stedet for omsætning er begyndt at vinde frem. Spørgsmålet er, om det giver mening i affiliate marketing, og hvorvidt det teknisk overhovedet er en mulighed uden at dele forretningskritiske data.

Episode metadata supplied by the publisher feed · Published Apr 2, 2021

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POAS på affiliate – Nye afregningsmuligheder

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