Pod#106 - All About Pakistan's Influencer Economy Feat. Babar Khan Javed

Pakistan's Influencer Economy is basically the influencer scene in Pakistan. People make content, marketing and ad agencies hire creators, they get paid. But how do you get hired? What tools are available to these agencies? How can YOU make this work? We discuss all of this with Babar Khan Javed, investigative journalist at Profit, who covers the advertising beat and in Dec'20 put out a very comprehensive look at the Influencer Economy of Pakistan (LINK TO ARTICLE BELOW). If you're a content creator looking to make money, or even an agency person looking to hire better people, this episode and the article more so are gold mines. Things discussed in this episode: 00:00 Intro 02:07 Babar’s dangerous job and COVID catchup 05:52 What exactly is Babar’s job? 09:16 How he went from working in Advertising to becoming an investigative journo 13:52 How did the article on the influencer economy come about? 23:56 How much money will be spent on influencer marketing in 2021? 27:21 How do influencers make money in Pakistan? Youtube v IG v TikTok 31:54 How much data do ad-agencies have about influencers? 35:24 Women under 30 clear majority of influencers, but utilized in a limited manner 42:56 Female influencers make 2x as much as male 45:56 How agencies use specific analytics to hire influencers and how this will change 52:04 Fake followers and ad-fraud in Pakistan! 54:57 What should influencers focus on to improve business prospects? 1:02:40 Are follower counts still the main metric for ad-agencies? 1:08:25 Negative-PR campaigns! 1:11:12 Does Pakistan need regulations around marketing? 1:15:31 Rich people do PR campaigns FOR FREE (??) and why this is bad 1:21:09 The future of the report & how influencers can use it 1:25:34 Outro LINKS: Babar's article: https://profit.pakistantoday.com.pk/2020/12/20/how-much-can-you-make-as-a-social-media-influencer-in-pakistan/ Babar's LinkedIn: https://www.linkedin.com/in/babarkhanjaved/ Babar's Substack: https://substack.com/profile/529867-babar-khan-javed Support the podcast by becoming a monthly patron on Patreon (https://www.patreon.com/tprpod) or send a one-off token on Ko-fi (https://ko-fi.com/tprpod)! Find all our previous episodes on SoundCloud, Spotify & Apple Podcasts and follow us all on Twitter! Links to everything below! SoundCloud: https://soundcloud.com/tprpod Spotify: https://open.spotify.com/show/6PvTahp... Apple Podcasts: https://podcasts.apple.com/us/podcast... Instagram: https://www.instagram.com/tprpod/ Twitter: https://twitter.com/TPRPod Ali: https://twitter.com/themaholupper Rizwan: https://twitter.com/RizwanTakkhar Sarkhail: https://twitter.com/Sarkhail7Khan