Pod#111 - Azka Shahid - Pakistani Fashion, Nostalgia, Instagram and Consumerism!

In an attempt to continue our self-education, we wanted to dive into the world of Pakistani fashion as it stands today. Enter Azka Shahid. Stylist for Zara Shah Jehan and general smart person, she's on the show this week talking about how she got into the field, how things work in the industry from her perspective, the impact of social media, sustainability and more! Great chat! Things discussed in this episode: 1. 00:00 Intro 2. 02:11 What is an “editorial stylist” 3. 06:37 How do people become professional stylists in Pakistan? 4. 09:03 ZaraShahJehan’s recent work & nostalgia in fashion trends 5. 12:53 How they do research for period-specific inspiration with ZSJ 6. 17:12 Shoot conceptualization and do customers “get it” 7. 22:17 When did Instagram become a focus for campaigns 8. 24:02 “Jehan” & sustainability in fashion in Pakistan 9. 29:34 Do they care about influencer trends? 10. 33:47 The death of print, artistic expression, democratization’s pitfalls 11. 39:42 What is the line between inspiration & reproduction? 12. 43:02 Can you be a stylist and not obsess 24/7? 13. 46:53 Azka’s plans for the future 14. 49:34 About online criticism 15. 51:15 The state of music vs movies vs fashion in Pakistan 16. 58:14 Outro LINKS: Azka's Instagram: https://www.instagram.com/azkashahid/ Support the podcast by becoming a monthly patron on Patreon (https://www.patreon.com/tprpod) or send a one-off token on Ko-fi (https://ko-fi.com/tprpod)! Find all our previous episodes on SoundCloud, Spotify & Apple Podcasts and follow us all on Twitter! Links to everything below! SoundCloud: https://soundcloud.com/tprpod Spotify: https://open.spotify.com/show/6PvTahp... Apple Podcasts: https://podcasts.apple.com/us/podcast... Instagram: https://www.instagram.com/tprpod/ Twitter: https://twitter.com/TPRPod Ali: https://twitter.com/themaholupper Rizwan: https://twitter.com/RizwanTakkhar Sarkhail: https://twitter.com/Sarkhail7Khan