Pod#182 - Khizra Munir - Brands, Twitter, Sattarbuksh, Cats, Her Podcast!

Khizra Munir is finally on the show! She's somebody I'd been meaning to speak to years and we'd been failing to coordinate but now its up! She's been in ads/brands space for many years so obviously I wanted to get her views on how the industry has changed in front of her, get some content creator perspectives from the other side, and also talk about a whole lot more. Great chat, lots of silliness.    Things discussed in this episode:   00:00 Intro and why is Khizra here and what is her job  04:57 Growing up in Lahore, going to a rich person school without actually being rich  10:16 Moving to Karachi, getting through Indus Valley   16:03 Writing a popular blog lands her a job at one of the biggest ad agencies in Pakistan  21:14 Going to India, how internet changed the industry, leaving Interflow and trying new things  29:03 All about Sattarbuksh! How the idea came around, what she did, going viral regularly  35:21 How was Khizra good at marketing/brand work on the internet from the very start?  39:04 How the branding scene shifted fully to content creators, and how they’re not all the same  45:49 Working with big creators vs up & coming, Instagram vs TikTok  51:09 She started her own podcast! Why? Why are podcasts becoming more acceptable?  57:53 Khizra has many cats and some dogs too and this is totally fine and normal  1:01:09 Sudden interlude to talk about her getting her Masters in the UK and working at a restaurant  1:05:00 Back to talking about her podcast! What’s the aim, what’s the name, WHY is the name  1:11:04 Nihari Jinn story!  1:16:52 Outro   LINKS:  Her Instagram: https://www.instagram.com/khizm/  Her Twitter: https://twitter.com/KhizM  Her new podcast!: https://www.youtube.com/@sisterplzofficial   Support the podcast by becoming a monthly patron on Patreon (https://www.patreon.com/tprpod) or send a one-off token on Ko-fi (https://ko-fi.com/tprpod)!   Find all our previous episodes on SoundCloud, Spotify & Apple Podcasts and follow us all on Twitter! Links to everything below!  SoundCloud: https://soundcloud.com/tprpod Spotify: https://open.spotify.com/show/6PvTahp... Apple Podcasts: https://podcasts.apple.com/us/podcast... Instagram: https://www.instagram.com/tprpod/ Twitter: https://twitter.com/TPRPod  Ali: https://twitter.com/themaholupper Rizwan: https://twitter.com/RizwanTakkhar Sarkhail: https://twitter.com/Sarkhail7Khan