Pod 232 - How to build cannabis brands amid limited consumer insight

from Business of Cannabis: Cannabis News | Cannabis Views | Cannabis Trends · host Bernie Yeung, Jay Rosenthal

On this episode of BofC Live, we connect with Bernie Yeung, Senior Vice President, Sales & Marketing at Aphria Inc. Yeung has a deep background in consumer packaged goods as well as beverage/alcohol and will share the similarities – and differences – brand building in each.

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This episode is 12 minutes long.

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This episode was published on March 22, 2021.

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