Pod 253 - Building a retail brand with laser-like focus on a specific customer segment

On this episode of BofC Live, we connect with Darren Karasiuk, CEO of NOVA Cannabis. NOVA Cannabis has launched Value Buds, a cannabis retail chain in Ontario and Alberta focused specifically on long-time cannabis consumers. We wanted to connect with Karasiuk to talk about the approach and strategy of Value Buds, but also talk about Karasiuk’s deep history in the sector, including with MedReleaf and Aurora.Learn more about NOVA Cannabis and Value Buds.