Pod 261 - The process of creating a new category for cannabis consumers

from Business of Cannabis: Cannabis News | Cannabis Views | Cannabis Trends · host Lori Hatcher, Jay Rosenthal

On this episode of BofC Live, we connect with Lori Hatcher, Head of Marketing for Truss Beverage Co. – a joint venture between HEXO and Molson Coors. We wanted to connect with Hatcher to talk about the challenges – and opportunities – to create an entirely new product category for cannabis consumers. As well, how consumers are finding and enjoying the Truss suite of brands and products.BofC Live is the daily news and interview program of Business of Cannabis. Business of Cannabis highlights the companies, brands, people and trends driving the sector.

What this episode covers

On this episode of BofC Live, we connect with Lori Hatcher, Head of Marketing for Truss Beverage Co. – a joint venture between HEXO and Molson Coors. We wanted to connect with Hatcher to talk about the challenges – and opportunities – to create an entirely new product category for cannabis consumers. As well, how consumers are finding and enjoying the Truss suite of brands and products. BofC Live is the daily news and interview program of Business of Cannabis. Business of Cannabis highlights the companies, brands, people and trends driving the sector.

NOW PLAYING

Pod 261 - The process of creating a new category for cannabis consumers

0:00 19:00

1×

No transcript for this episode yet

We transcribe on demand. Request one and we'll notify you when it's ready — usually under 10 minutes.

Share this episode

Similar Episodes

I'm ok

Mar 26, 2026 ·1m

Food Saved My Life

Mar 19, 2026 ·34m

Eat More Vegetables: The 4 Foods That Beat Ozempic (Naturally)

Feb 18, 2026 ·11m

How to End Heart Disease with Dr. Fuhrman

Feb 11, 2026 ·45m

Revolutionizing Breast Health: QT Imaging, Overdiagnosis, and What to Do Instead

Jan 27, 2026 ·35m

REMIX: Why we over-shop and compulsively acquire, and how to stop, with Dr Jan Eppingstall

Jan 9, 2026 ·61m

Similar Podcasts

Ask A Spaceman Archives - 365 Days of Astronomy Ask A Spaceman Archives - 365 Days of Astronomy Podcasting Astronomy Every Day of the Year Breaking News Show | eTurboNews Juergen Thomas Steinmetz News is relevant to the global travel and tourism industry, human rights and global issues.Breaking news when it happens and only from the source. Eat to Live Jenna Fuhrman, Dr. Fuhrman Our health is our most precious gift and smart nutrition can change your life. Each month, join Dr. Fuhrman and his daughter, Jenna Fuhrman as they discuss important topics in the world of nutrition. Eat to Live will change the way you eat and think about food. French Your Way Jessica: Native French teacher founder of French Your Way Boost your French listening skills and test your comprehension with this one of a kind series of podcasts. Get the chance to listen to a real conversation between native speakers talking at normal speed AND customise your learning experience through carefully designed sets of questions (2 levels of difficulty) available for download at www.frenchvoicespodcast.com. All interviews also come with the transcript. French teacher Jessica interviews native speakers of French from around the world who share a bit of their life and passion. Where else would you meet in one same place a French yoga teacher based in Melbourne, a soap manufacturer from Provence, or a couple cycling around the world?

Frequently Asked Questions

How long is this episode of Business of Cannabis: Cannabis News | Cannabis Views | Cannabis Trends?

This episode is 19 minutes long.

When was this Business of Cannabis: Cannabis News | Cannabis Views | Cannabis Trends episode published?

This episode was published on May 4, 2021.

What is this episode about?

Can I download this Business of Cannabis: Cannabis News | Cannabis Views | Cannabis Trends episode?

Yes, you can download this episode by clicking the download button on the episode player, or subscribe to the podcast in your preferred podcast app for automatic downloads.

URL copied to clipboard!