Pod. 290 Norisa Saifuddin TALKS ABOUT CREATING MOVEMENTS NOT ADS

In today’s episode of The Friday Podcast, Norisa Saifuddin talks about true leadership, balancing work and family, and what it actually means to create a powerful story that can drive collective movement through YouTube. Norisa Saifuddin is a Senior Vice President of Marketing Communications at Bank Central Asia (BCA). Alongside her demanding professional role, she is currently pursuing her master's degree and is a mother of three! This showcases her dedication to both personal and professional growth, alongside nurturing a family. Her passion and commitment highlights her unstoppable drive as a women leader. She played a key role in BCA's "Don't Know? Kasih No!" campaign, which aims to combat cybersecurity risks for Indonesians. The initiative is not just a promotional effort, but a movement that encourages people to protect their personal data and information by being cautious about suspicious activities. Leveraging YouTube's extensive reach and diverse content formats, including the popular short-form video favored by 91% of Indonesians, the "Don't Know? Kasih No!" campaign effectively conveyed its message across demographics and ultimately earned BCA the "Force for Good" award at the YouTube Works Awards Southeast Asia 2024.