Pod 301 - How to communicate directly with cannabis consumers to drive deeper relationships

On this episode of BofC Live, we connect with Nat Shaul, co-founder and Vice President of Marketing for springbig. springbig is a technology that allows cannabis retailers and dispensaries to communicate directly with their customers which can help increase retention, drive sales and implement thoughtful marketing campaigns. We wanted to connect with Shaul about the technology, how retailers are utilizing the technology and how consumers have, or have not, changed their shopping habits through COVID.BofC Live is the daily news and interview program of Business of Cannabis. Business of Cannabis highlights the companies, brands, people and trends driving the sector.