Pod 322 - How to successfully transition a legacy edibles brand

On this episode of BofC Live, we Tabitha Fritz and Ari Cohen, the co-founders of Fritz’s Cannabis. Fritz’s Cannabis is an edibles company that has successfully made the transition from the legacy market to the regulated market in Canada, with products currently on shelves in Ontario. We wanted to connect with Fritz and Cohen to talk about the transition, the brand and how retailers and customers are responding to their products.BofC Live is the daily news and interview program of Business of Cannabis. Business of Cannabis highlights the companies, brands, people and trends driving the sector.