Pod 349 - How being "flower-first" has led to rapid success

In October, the cannabis industry reconvened in Las Vegas for the annual tradeshow – MJ Biz Con – put on by Marijuana Business Daily. As part of that event, Business of Cannabis sat down with industry leaders at the show to discuss their business, the current state of the cannabis industry and what they were seeing on the road ahead. This conversation is part of that series.This podcast features a conversation with Jenn Larry, the Chief Commercial Officer of MTL Cannabis, based in Quebec. MTL Cannabis has quickly become a favorite among flower aficionados in Canada. We wanted to connect with Larry about the success of the company and brand and understand how passion for quality cannabis drives MTL.This podcast was recorded at MJ Biz Con in Las Vegas in October 2021.