Pod 360 - How cannabis conferences fill a critical need in the sector

Business of Cannabis was the Platinum Media Partner for the Lift&Co. Expo in Toronto in November 2021. During the show, the Business of Cannabis team sat down with key leaders in the cannabis sector for conversations about where the industry is right now. This conversation was part of those sessions.Shawn Pierce is the President, Strategic Events, Meetings & Incentives at MCI Group – the company that owns and manages the Lift&Co. Expo. Specifically, we wanted to find out the current state of cannabis events in Canada and the US and how the recently re-launched Lift&Co. Expo fit into that landscape.BofC Live is the daily news and interview program of Business of Cannabis. Business of Cannabis highlights the companies, brands, people and trends driving the sector.