Pod#68 - Pakistani Streetwear Phenomenon Rastah! (feat. Zain Ahmad)

We're big into fashion. We are, we swear! Okay even if we're not we know a cool company when we see it and our very own high-end Pakistan streetwear company Rastah was one we'd been interested in for a while. So we got in touch with Zain, Creative Director and CoFounder of the company, and did a deep dive into how the company came about, the ideas behind their various collections, how they take care of their artisans and ofc, price controversies! Detailed listing below as usual, as well as links to Rastah's locations online! Rastah's website: https://rastah.co/ Rastah's instagram: https://www.instagram.com/rastahofficial/ Zain's instagram: https://www.instagram.com/zainoo_95/ Things discussed in this episode: 1. 00:00 Intro 2. 04:47 How the company started 3. 08:48 Volume I - ideas, process and sales 4. 15:54 Volume I Intermission - email subscriptions and hype 5. 17:14 Volume II - taking risks with design language 6. 19:46 Convincing a block-printing master to join the team 7. 27:40 Volume II - price increases, limited runs, BACKLASH 8. 39:32 The team behind the brand, artisans, collaboration and expertise 9. 43:26 Volume II - sales performance 10. 45:16 How did Digink get involved 11. 46:04 Volume III - BIG design changes, foreign press, major impact 12: 51:25 Zain's fashion inspirations 13. 53:21 Supply chain issues in Pakistan's fashion industry 14. 55:33 Volume IV plans, future of high-end streetwear in Pakistan Find all our previous episodes on SoundCloud, Spotify & Apple Podcasts and follow us all on Twitter! Links to everything below! SoundCloud: https://soundcloud.com/tprpod Spotify: https://open.spotify.com/show/6PvTahp... Apple Podcasts: https://podcasts.apple.com/us/podcast... Instagram: https://www.instagram.com/tprpod/ Twitter: https://twitter.com/TPRPod Ali: https://twitter.com/themaholupper Rizwan: https://twitter.com/RizwanPehelwan Sarkhail: https://twitter.com/Sarkhail7Khan