Podcast 114 - Qualitative Marketing Research

An interview with Maria Moynihan the festival director the Volvo Ocean Race 2009 which called into Galway during the summer of 2009. The overall economic impact was almost €60m Euros and in the interview Maria discusses the sponsorship support that the Festival got this year - she talks about the way that their media partners were able to achieve a return from a modest €300K in media support. Also in this podcast Colm Carey ( pictured ) from The Research Centre talks about trends in qualitative market research.