Podcast #1224: Streaming Price Hikes: A Historical Look

On this week's show we look at the streamers and their pricing history. Are they keeping up with inflation or are they seeing how far they can keep raising prices. We also read your emails and take a look at the week's news. News: Apple TV Revs Up to Compete, For Real, In Streaming 86 Years Ago NBC Made History with First Televised Pro Football Game in 1939 HBO Max raises prices on all plans while WBD reevaluates future Other: Roomie Remote Streaming Price Hikes: A Historical Look Netflix Netflix has raised prices multiple times since launching its streaming service in 2007, with increases tied to content investments and competition. The service now offers four tiers: ad-supported Standard with Ads, Basic (ad-free, one screen), Standard (ad-free, two screens), and Premium (ad-free, four screens, 4K). Below is a summary of U.S. monthly prices for the most popular tiers (Standard and Premium) over time. Year Date Standard Plan Premium Plan Notes 2010 Launch (streaming-only) $7.99 N/A Basic streaming plan introduced. 2011 Feb $7.99 N/A No change. 2014 May $8.99 N/A First major streaming hike. 2015 N/A $9.99 $11.99 Introduction of HD tier. 2017 Oct $10.99 $13.99 Subtle rollout. 2019 Jan $12.99 $15.99 Basic introduced at $8.99 (discontinued 2023). 2020 Oct $13.99 $17.99 Response to content costs. 2022 Jan $15.49 $19.99 Largest hike at the time. 2023 Oct N/A N/A Ads tier launched at $6.99. 2024 Jan $15.49 $22.99 Basic discontinued. 2025 Jan $18.00 $25.00 All plans increased; ads tier to $8.00. Prices are monthly in USD; annual options offer ~17% savings. Current as of October 2025. Note - $8 in 2010 is worth approximately $11.57 in October 2025 Disney+ Launched in 2019 at a competitive $6.99/month, Disney+ has seen nearly annual increases, often bundled with Hulu/ESPN+. It now has two main tiers: ad-supported Basic and ad-free Premium. Prices reflect U.S. monthly rates for standalone Premium (most common). Year Date Basic (Ads) Premium (Ad-Free) Notes 2019 Nov (Launch) N/A $6.99 Single ad-free tier. 2020 N/A N/A $6.99 No change. 2021 Jan N/A $7.99 First hike. 2022 Dec $7.99 $10.99 Ads tier introduced. 2023 Oct $7.99 $13.99 Bundle prices also rose. 2024 Oct $9.99 $15.99 Ads tier up $2. 2025 Oct $12.99 $17.99 All plans up $2–$3; annual Premium $169.99. Annual billing saves ~16% (e.g., Premium $139.99/year in 2024). Bundles start at $9.99/month with Hulu/ESPN+. Note - $7 in 2019 is worth approximately $9 in October 2025 dollars Hulu Hulu, launched in 2007, has fluctuated prices but stabilized post-Disney acquisition (2019). It offers ad-supported, ad-free, and Live TV tiers. Focus here on on-demand plans (most subscribed). Year Date Ad-Supported Ad-Free Notes 2007 Launch $9.99 N/A Early ad-free only. 2010 N/A $7.99 $7.99 Ads tier introduced. 2014 N/A $7.99 $11.99 Ad-free split. Sept 2015 2018 N/A $7.99 $15.99 Live TV at $39.99. 2019 Jan $5.99 $11.99 Promo drop to $5.99 ads. 2021 Oct $6.99 $12.99 $1 increase both. 2022 Oct $7.99 $14.99 $1 hike. 2023 Oct $7.99 $17.99 Ad-free up $3. 2024 N/A $9.99 $18.99 Further increases. 2025 Oct $11.99 $18.99 Ads up $2; bundles up $2–$7. Annual ad-supported: $79.99 (2023) to $119.99 (2025). Live TV starts at $82.99/month. Note - $10 in 2007 is worth approximately $15.19 in October 2025 dollars. Amazon Prime Video Prime Video is bundled with Amazon Prime (shipping/music perks), launched 2006. Standalone option added in 2016. Prices reflect full Prime membership (includes Video); standalone is $8.99/month ad-supported. Year Date Monthly Prime Annual Prime Notes 2005 Launch N/A $79 Video added later. 2007 N/A N/A $79 No change. 2011 N/A N/A $79 Video streaming begins. 2014 N/A N/A $99 First major hike. 2018 N/A $12.99 $119 Monthly option emphasized. 2022 Feb $14.99 $139 Post-pandemic increase. 2024 Jan $14.99 $139 Ads introduced; ad-free +$2.99. 2025 N/A $14.99 $139 No change; standalone $8.99. Prime Video alone: $8.99/month (ads) or $10.99 (ad-free). 200M+ Prime members globally. HBO Max (formerly Max (formerly HBO Max)) Launched 2020 as HBO Max ($14.99 ad-free), rebranded Max in 2023. Frequent hikes focus on premium content. Tiers: Basic (ads), Standard (ad-free, 1080p), Premium (4K). Year Date Basic (Ads) Standard (Ad-Free) Premium (4K Ad-Free) Notes 2020 May (Launch) N/A N/A $14.99 Single ad-free tier. 2021 Jun $9.99 N/A $14.99 Ads tier added. 2023 Jan $9.99 $15.99 $19.99 First hike post-rebrand. 2024 Jun $9.99 $16.99 $20.99 $1 increases. 2025 Oct $10.99 $18.49 $22.99 $1–$2 hikes; annual Premium $229.99. Annual saves ~17% (e.g., Premium $199.99 in 2024). Bundles with Disney+/Hulu at $16.99/month. Note - $15 in 2020 is worth $18.72 in 2025 dollars Paramount+ Evolved from CBS All Access (2014). Rebranded 2021 with tiers: Essential (ads) and Premium (ad-free + Showtime). Sports/live TV drive hikes. Year Date Essential (Ads) Premium (Ad-Free + Showtime) Notes 2014 Oct (CBS All Access) $5.99 $9.99 Launch. 2017 N/A $5.99 $9.99 No major change. 2018 N/A $5.99 $9.99 Stable. 2021 Mar (Rebrand) $4.99 $9.99 Promo Essential. 2023 Aug $5.99 $11.99 $2 Premium hike. 2024 Jun $7.99 $12.99 Essential up $2 for new subs. 2025 N/A $7.99 $12.99 Annual Essential $59.99. Annual saves ~17–20%. Sports bundles (e.g., NFL) add value. Note - $10 in October 2014 is equivalent to approximately $12.65 in October 2025 dollars. Peacock NBCUniversal's Peacock launched in 2020 with a free tier (phased out 2023). Tiers: Premium (ads), Premium Plus (ad-free). Olympics/sports fuel rapid increases. Year Date Premium (Ads) Premium Plus (Ad-Free) Notes 2020 Apr (Launch) $4.99 $9.99 Free tier available. 2021 N/A $4.99 $9.99 No change. 2023 Jul $5.99 $11.99 First hike; free tier ends. 2024 Jul $7.99 $13.99 $2 increases. 2025 Jul $10.99 $16.99 $3 hikes; "Select" tier test at $7.99 (limited content). Annual Premium $109.99 (2025). Discounts for students/military (~$2–$5.99/month). Live sports (NFL/Olympics) key draw. Note - $10 in 2020 is worth $12.48 in today's dollars (October 2025)