Podcast 123: Audience Measurement in Digital Age: Prime Time to My Time

from The Persuaders Marketing Radio Show & Podcast

A special podcast on the topic of measurement in a new media era. This podcast features an interview with Andrew Greene, CMO Ipsos MediaCT. Andrew has recently published a book on media audience measurement: From Prime Time to My Time: Audience Measurement in the Digital Age. This is a comprehensive guide to the history, current status and potential future directions for media audience measurement across all media.

Episode metadata supplied by the publisher feed · Published May 8, 2010

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Podcast 123: Audience Measurement in Digital Age: Prime Time to My Time

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