Podcast 1254: Safe Danger: An Unexpected Method for Sparking Connection, Finding Purpose, and Inspiring Innovation

from Inside Personal Growth with Greg Voisen · host Greg Voisen

In this Inside Personal Growth conversation, Greg Voisen interviews Ben Swire, award-winning designer, co-founder of Make Believe Works, and former IDEO design lead, about his upcoming book Safe Danger: An Unexpected Method for Sparking Connection, Finding Purpose, and Inspiring Innovation (Hardcover – October 14, 2025). Swire introduces the concept of “safe danger,” a sweet spot between comfort and risk where trust, belonging, and creativity thrive. Drawing from his own journey—transitioning from corporate marketing into design and culture-building—he shares how playful, low-stakes activities help individuals open up, teams bond, and organizations foster innovation. This episode is filled with stories, strategies, and real-world examples that show how Safe Danger can change not only the way teams work but also how people connect in their everyday lives. 🎧 What Listeners Can Learn -How the idea of safe danger helps people embrace vulnerability and creative risk-taking. -Why competition, passivity, and “old news” undermine team-building—and how to overcome them. -The role of generosity and small gestures in shaping workplace culture. -How to design activities that engage skeptics, introverts, and reluctant participants. -Practical methods for combating workplace loneliness and fostering belonging. Our Guest, Ben Swire: ➥ Book: Safe Danger: An Unexpected Method for Sparking Connection, Finding Purpose, and Inspiring Innovation ➥ Buy Now: https://a.co/d/4MaDKSp ➥https://www.benjaminswire.com/ ➡️Instagram: https://www.instagram.com/now.and ➡️Facebook: https://www.facebook.com/benjaminswire ➡️LinkedIn: https://www.linkedin.com/in/benswire Learn more about your Inside Personal Growth host, Greg Voisen: ➥ https://gregvoisen.com ➡️Instagram: https://www.instagram.com/insidepersonalgrowth/ ➡️Facebook: https://www.facebook.com/InsidePersonalGrowth/ ➡️LinkedIn: https://www.linkedin.com/in/gregvoisen/ ➡️Twitter/ X: https://twitter.com/lvoisen/

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This episode was published on September 7, 2025.

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