Podcast #13: Paul Bradley, CEO & Founder of Master Tour / Eventric

In this episode, we sit down with Paul Bradley, founder and CEO of Eventric, to explore the company's journey from inception to industry leader. Discover the origin story behind Eventric and their flagship product, Master Tour, designed to streamline tour management. Paul shares the fundraising challenges they faced, recounts an [almost] acquisition, and dives into their turbulent journey through covid. Paul also provides insights into the company's current initiatives and his visionary outlook for the future of the live music industry. Tune in to learn about the resilience and innovation driving Eventric's success.   What is Eventric? With a deep understanding of tour management, Eventric has developed Master Tour, an innovative software that simplifies logistics for bands and artists. Master Tour focuses on making the complexities of touring more manageable, allowing artists to concentrate on their music.    (01:50) The Eventric origin story(09:20) What is Master Tour?(11:05) Shifting to modern technology(12:25) Fundraising challenges(16:40) Master Tour [almost] acquired(25:50) Surviving the COVID pandemic(32:00) Current times at Master Tour(34:30) Post-COVID mental health services(40:00) New product features coming(43:30) Pricing the product(50:45) Incorporating AI(55:25) Shifts in the industry(60:00) Vision for the future of the industry(67:05) Tech in the live music industry