Podcast 130: John West marketing case study

  In this podcast Pat Stephenson from Boys and Girls and Jenny Taaffe from iZest discuss a marketing and advertising campaign they worked on for their client John West in Ireland. Among the topics discussed are the John West brand strategy, the alternative creative routes used in developing the final creative treatment and the role of digital and social media marketing in the campaign.   Also in this podcast Roland Monsegu from Follow The Camino discusses the marketing strategy for their brand which was created to allow Irish people to easily access the famous Camino de Santiago in France and Northern Spain.