Podcast 131: Gohop.ie case-study; plus Sen. Fergal Quinn on marketing

In this podcast, there is an extended interview with Stephen McKenna, founder of one of Ireland's most successful internet travel businesses Gohop.ie In the interview Stephen charts the progress of the company and discusses how the travel industry has been revolutionised by the internet. We also try to crystal ball gaze to assess the impact that social media is having on travel planning, purchasing and commentary.   In this podcast, there is also an extract from a longer interview conducted for the Marketing Institute Marketer's Chair series, with Senator Fergal Quinn, a fellow of the MII and one of Ireland's foremost marketing professionals.