Podcast 134: Destination Branding - Locum Consulting

In the second of the programmes with guest presenter Roisin Ni Mhordha the interviewees are: Roger Hopkinson - Head of Locum Consulting, Ireland (by phone from London) Discussed are·      Who is Locum?  ·      What does Locum do?  What is Destination Branding?·      How does it work?  What does it entail?  ·      Case studies  Rachelle O’Brien - Sales and Marketing Manager at Burlington Hotel, Upper Leeson Street, Dublin 4Discussed is;·      Rebranding of The Burlington Hotel·      Celtic Rising·      Rejuvenation of Hospitality Industry·      The future