Podcast 141: Balanced Scorecard for Marketers....plus Skytop Lodge, Historic Hotel

In this podcast an interview with Fiona Flynn from Staff Balance who discusses the Balanced Scorecard process with particular emphasis to the marketing function.  Also an interview with Bob Baldassari, Director of Marketing of Skytop Lodge, Pennsylvania whom I met during the summer. Bob discusses the marketing strategy for Skytop as well as introducing us to one of the more famous Historic Hotels of America.