Podcast 150 : Consumer Behaviour Trends

  In this episode of The Persuaders Marketing Podcast, an interview with Kay Mc Carthy and Susan Kelly from MCCP a leading strategic planning, insight and research agency. In the interview we review some of their primary research into how the Irish consumer is adapting to the changed recessionary climate. There are some great insights that any marketing manager can use.   There is also a discussion on the ABC circulation figures which continue to show delcines in the circulation of Irish newspapers.