Podcast 158:IDMA Loyalty and Retention Conference Report

In this podcast, a report from the IDMA special conference on Loyalty and Retention held in the Gibson Hotel, Dublin on April 20th, 2011. Among the interviewees are keynote speakers: Cathy Summers, Executive Manager - Customer Experience & Targeting, Aviva Sarah Bean, General Manager, Coty Ireland and Kay Price, CRM Manager, Superquinn I also interview Brian O'Kennedy, Chairman of IDMA. At the end of the podcast I interview Sandra Lawler and Bernie Keogh from Alternatives - a specialist marketing services and recruitment agency. In the interview we discuss trends in marketing recruitment in Ireland on a sector-by-sector basis.