Podcast 161: Jameson Branding Strategy and Irish Cinema Advertising

from The Persuaders Marketing Radio Show & Podcast

In this podcast Tim Ryan, Marketing Manager - Ireland for Jameson discusses their latest 'bear' campaign which is part of the broader 'Easygoing' positioning. We discuss how Jameson is embracing a digital strategy in their communications as well as exploring how the brand is presented in overseas markets. Also Eoin Wrixon, General Manager for Carlton Screen Advertising talks about cinema advertising in Ireland, the link between cinema owners, distributors and the media space advertisers.

Episode metadata supplied by the publisher feed · Published May 22, 2011

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Podcast 161: Jameson Branding Strategy and Irish Cinema Advertising

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