Podcast 163 Building Brand Value

In this podcast in-studio interviews with Kay Mc Carthy and Shane Doyle from branding specialists MCCP, Jonnie Cahill, Marketing Director O2 Ireland and on the phone from London Will Goodhand from award winning market research agency Brainjuicer. In the interview we discuss the challenges of protecting brand value in a recessionary environment. Jonnie Cahill, Marketing Director O2 Ireland, shares some very interesting insight from O2 in terms of how they evaluate the commercial impact of their relationship building activity; Will Goodhand has a number of case-study examples from Brainjuicer's client base to share, and Kay and Shane share some of the research findings from MCCP which shed light on how Irish consumers are adapting their behaviour in the new climate. You can download the show on the link below.