Podcast 164 Advertising Psychology and DocMorris Case Study

I'm joined in studio by Martina Doyle from Unicare Pharmacy who are involved in a major rebrand which will see some 70 outlets renamed Doc Morris....plus Ken Mc Kenzie from new insight company Motiveworks gives a fascinating interview into how advertisers and their agencies can develop campaigns based on deep consumer insight. And by telephone Tom Trainor from the Marketing Institute will discuss the newly launched Digital Marketing Executive Programme