Podcast 169: E.mail marketing strategy and professional services marketing for dentists

In this podcast a case study in professional services marketing where I interview Ruairi Gough, founder of Dental Marketing Ireland where he discusses the marketing challenges now facing the dental profession in Ireland. Also e.mail marketing guru Denise Cox from Newsweaver discusses the findings of a major survey of Irish marketer's usage of e.mail marketing and offers some very practical tips and insight.