Podcast 171: (a) Freddy Fyffes sponsorship (b) Ahain Group - social business

In this podcast an interview with Emma Crewe, multiple marketing manager at Ffyes will discuss their latest sponsorship deal with Dublin Zoo, and John Twohig and Andrew Townley, co-founders of the Ahain Group are in studio to discuss how social media can be leveraged in a practical way for business. They draw the distinction between social business and social media, and we discuss the respective organisational challenges.