Podcast 171: Social Media and Hotel Marketing

This is a special podcast dedicated to the topic of using social media tools to enhance hotel marketing. Guest in-studio were Dr. Des O'Mahony founder of hotel technology company, Bookassist and Adrian Sherry, Group Marketing Manager for Moran Bewleys Hotel Group. On the telephone we were joined by Guillaume Thevanot from HouseTrip and editor of a highly popular hotel marketing blog. Among the topics we explored were the impact of social media on hotel marketing, how social media interacts with hotel loyalty programmes, the impact of review sites and how to resource social media marketing for hotels.