Podcast 173: Online Couponing Social Media Deals: Irish Case-Study

In this Persuaders Marketing Podcast a look at the growing popularity in online couponing. Sites such as LivingSocial and Groupon have build a big international awareness, but what of Ireland. In studio to talk about this are will be Michael Dwyer, founder of Pigsback.com who last year lauched their Megadeals website. We will be joined by Felim Meade owner of Graham O'Sullivan cafe chain who will give a client-side perspective.   Also Paul Moran from Mediaworks will be giving his take on the recently published JNLR Radio Listenership figures - where should radio be on your marketing budget allocation and which stations should be getting more of your spend??