Podcast 177 : Irish Direct Marketing Association feature special

In this podcast I am joined in studio by IDMA Council Members Amie Peters from the Mail Media Unit at An Post and by Dave Furney from RR Donnelly - Document Management specialists. In our discussion we review the most recent IDMA activities and forthcoming events as well as discuss the general state of play in the sector. At the start of the show there's an interview with Paul Moran from Mediaworks where we review the last 6 months in the ad business as well as try to find some silver linings for the remainder of the year.