Podcast 194 - Naming Rights Bord Gais Energy Theatre

In this podcast an exended interview with Nicky Doran, Marketing Director of Bord Gais Energy where among the topics we discuss are the sponsorship strategy behind the naming rights deal for the Bord Gais Energy Theatre. As one of Ireland's leading marketing professionals Nicky also has some important insights into how marketing is evolving as a profession. Nicky also discusses the Bord Gais Energy Rewards programme which was launched in conjunction with the naming rights deal. Plus an interview with Eddie Fitzgerald, proprietor of the Parnell Heritage Pub in Parnell Street  - we discuss how the pub market has evolved in a challenging environment, plus his plans for the future of the newly renovated pub which is a landmark in the north inner city.