Podcast 201: Barefoot Wine Marketing Strategy, Post-Graduate Diploma in Management and Marketing

In this podcast an interview with Barefoot Winemaker Jennifer Wall. Jennifer has been recognized for her winemaking abilities, winning over 2,500 medals for Barefoot wines, including the Best of Show award at the New Orleans Wine and Food Experience and Best of Class at the California State Fair. She visited Dublin recently on a whirlwind tour of Europe and I got a chance to talk to her about the wines themselves and also to find out more about the brand's innovative approach to marketing, which eschews advertising. The second part of the podcast is an interview with Niamh Walsh from the Marketing Institute of Ireland and Kate Ui Ghallchoir, Head of DIT's School of Marketing who came into studio to give me more details on their jointly developed Post-Graduate Diploma in Management and Marketing which offers an opportunity for those in marketing positions without qualifications in the discipline a chance to do so, and also progress subsequently to the MSc Marketing ( Executive ) degree.