Podcast #26--Robb High: The Transformation of Agencies

The marketing communications world has changed more in the last ten years than in the previous 40. Agencies of today look and act much differently then they did in the 90’s. They’ve had to in order to thrive, or even survive. The good news, or bad news--depending one’s the point of view-- is that even more change will take place over the next five years. This presentation is about forecasting some of changes to come and what multi-cultural agencies, in particular, need to do to adapt.