Podcast #27--Mitchell Reichgut: Social Rules: How social media is re-writing the advertising rules of engagement

Social networking is the most profound media phenomenon since the birth of the Web. As advertisers frantically chase earned media validation, Facebook fans, and viral video stardom, we'll look behind the scenes at what's working and what's not. We'll analyze strategies, debunk myths, and decode the structures and technologies that make social media marketing tick.Presentation by Mitchell Reichgut, founder and CEO, The Jun Group