Podcast 318. Combatir en online y posicionarte en la electrónica de consumo junto el apoyo de 400 tiendas físicas con Arnau Navarra de Ticnova.

from Ecosistema Ecommerce · host Javier López Rodríguez

Crea tu tienda online sin complicaciones para empresas de todos los tamaños con nuestro patrocinador Bigcommerce. https://www.bigcommerce.es/ La electrónica de consumo es uno de las categorías de producto más competidas y donde existe una guerra de precios donde cada punto de margen es crucial para salvar la cuenta de resultados. De esto sabe mucho nuestro protagonista de hoy, Arnau Navarra, Ecommerce & Digital Marketing Manager de Ticnova, grupo que cuenta con 3 enseñas como Beep, Pc Box y la Fábrica del cartucho y cuya facturación es de 100 millones de euros anuales. De la mano de Arnau conocemos desde dentro como posicionarse en un mercado tan atomizado y con grandes players que invierten mucho dinero en publicidad, con productos de mucha rotación y tratando de encontrar nichos rentables en uno de los pocos sectores que no ha subido precios en los últimos tiempos. Newsletter: https://ecosistemaecommerce.com/newsletter/ Web: https://ecosistemaecommerce.com/ Linkedin: https://www.linkedin.com/in/javierlopezrod/ Facebook: https://www.facebook.com/people/Ecosistema-Ecommerce/61550625909016/ Twitter: https://twitter.com/ecosistemaecomm Tik Tok: https://www.tiktok.com/@ecosistemaecommerce Instagram: https://www.instagram.com/ecosistemaecommerce/ Youtube: https://www.youtube.com/channel/UCE2zroaDzTVZRwNOh5Ma9cg

Episode metadata supplied by the publisher feed · Published Aug 9, 2024

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Podcast 318. Combatir en online y posicionarte en la electrónica de consumo junto el apoyo de 400 tiendas físicas con Arnau Navarra de Ticnova.

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