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Podcast 374. Cómo liderar la venta online de un grupo de 1.000 millones de euros con Carlos Bertrán, Head of Ecommerce del grupo ISRG (Sprinter, JD, Sportzone, Deporvillage). episode artwork

EPISODE · Feb 21, 2025 · 1H

Podcast 374. Cómo liderar la venta online de un grupo de 1.000 millones de euros con Carlos Bertrán, Head of Ecommerce del grupo ISRG (Sprinter, JD, Sportzone, Deporvillage).

from Ecosistema Ecommerce · host Javier López Rodríguez

Episodio patrocinado por Shopify, la plataforma de Ecommerce para medianas y grandes empresas con la que tendrás control total en tiempo real y todo tu negocio totalmente integrado sin sustos. Si ya es difícil gestionar un Ecommerce de éxito, el reto se acrecienta cuando tienes entre manos la dirección del canal online de enseñas tan importantes y conocidas Sprinter y Sportzone, en una época de cambios y movimientos en la empresa matriz. Hoy charlamos de Ecommerce con Carlos Bertrán, Head of Ecommerce del grupo Iberian Sport Retail Group De hecho, en este episodio hablamos sobre: - Gestionar varios Ecommerce y diferentes tecnologías. - Logísticas y almacenes automatizados y robotizados. - Aprovechar las tiendas físicas para la venta online y viceversa. - Hacer shottings de 17.000 productos cada año. - No perder el foco en la rentabilidad. - Herramientas que son necesarias en proyectos de esta envergadura. Y mucho más que te encontrarás en esta hora aproximada que dura este podcast. Proyecto X: https://pychon.com/ Newsletter: https://ecosistemaecommerce.com/newsletter/ Web: https://ecosistemaecommerce.com/ Linkedin: https://www.linkedin.com/in/javierlopezrod/ Facebook: https://www.facebook.com/people/Ecosistema-Ecommerce/61550625909016/ Twitter: https://twitter.com/ecosistemaecomm Tik Tok: https://www.tiktok.com/@ecosistemaecommerce Instagram: https://www.instagram.com/ecosistemaecommerce/ Youtube: https://www.youtube.com/channel/UCE2zroaDzTVZRwNOh5Ma9cg

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Podcast 374. Cómo liderar la venta online de un grupo de 1.000 millones de euros con Carlos Bertrán, Head of Ecommerce del grupo ISRG (Sprinter, JD, Sportzone, Deporvillage).

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