EPISODE · Sep 9, 2022 · 34 MIN
Podcast 41 - Measuring Program ROI
from Loyalty Wired · host Loyalty Wired
In this episode we explore the search for the loyalty industry's equivalent of the holy grail – how to measure overall program Return On Investment. Why is it so hard and how can it be done? With special guests Phil Gunter and Stuart Melim.
What this episode covers
In this episode we explore the search for the loyalty industry's equivalent of the holy grail – how to measure overall program Return On Investment. Why is it so hard and how can it be done? With special guests Phil Gunter and Stuart Melim.
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Podcast 41 - Measuring Program ROI
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Frequently Asked Questions
How long is this episode of Loyalty Wired?
This episode is 34 minutes long.
When was this Loyalty Wired episode published?
This episode was published on September 9, 2022.
What is this episode about?
In this episode we explore the search for the loyalty industry's equivalent of the holy grail – how to measure overall program Return On Investment. Why is it so hard and how can it be done? With special guests Phil Gunter and Stuart Melim.
Can I download this Loyalty Wired episode?
Yes, you can download this episode by clicking the download button on the episode player, or subscribe to the podcast in your preferred podcast app for automatic downloads.
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