Podcast 41 - Measuring Program ROI

from Loyalty Wired · host Loyalty Wired

In this episode we explore the search for the loyalty industry's equivalent of the holy grail – how to measure overall program Return On Investment. Why is it so hard and how can it be done? With special guests Phil Gunter and Stuart Melim.

Episode metadata supplied by the publisher feed · Published Sep 9, 2022

Embed this episode

Attribution link and audio player

Ready to play

Podcast 41 - Measuring Program ROI

0:00 34:24

1×

No transcript for this episode yet

We transcribe on demand. Request one and we'll notify you when it's ready — usually under 10 minutes.

Share this episode

Similar Episodes

No similar episodes found.

Similar Podcasts

Customers Who Click Will Laurenson Do you want actionable advice from the best and brightest eCommerce & D2C professionals? Customers Who Click presents D2C eCommerce specific advice to keep your customers clicking.In each episode, you’ll learn from experts sharing tools, success stories and insights on how to grow your eCommerce business.Will Laurenson interviews marketing leaders, from companies such as Fiverr, Virgin Pure, and Jellyfish Group, to help you understand the complete customer journey, their expectations and what is important for the growth of your eCommerce business. We will discuss a variety of industry tools and methods, such as search engine optimization, social media, conversion rate optimization, customer loyalty, referral marketing, and more.Join me, Will Laurenson of Customers Who Click, as we fight to keep your customers clicking!

Frequently Asked Questions

How long is this episode of Loyalty Wired?

This episode is 34 minutes long.

When was this Loyalty Wired episode published?

This episode was published on September 9, 2022.

Can I download this Loyalty Wired episode?

Yes. Use the download control on the episode player to save the publisher-provided media file.

URL copied to clipboard!