Podcast 58: Sales Lead podcast; Paddy Power marketing

from The Persuaders Marketing Radio Show & Podcast

Sales Lead podcast. Interview with Paul Lanigan from Sandler Sales Institute Ireland about the sales lead process, sales lead generation and the managing the relationship between sales and marketing functions. Plus interview with Paddy Power, Marketing Director of Paddypower.com about the marketing strategies employed by Europe's most innovative online betting company.

Episode metadata supplied by the publisher feed · Published Jan 13, 2008

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Podcast 58: Sales Lead podcast; Paddy Power marketing

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