Podcast 60 - The case for loyalty in difficult times

from Loyalty Wired · host Loyalty Wired

In tough times what do you do when the marketing budget is cut? What is your response? How do you make the case for investing in customers? In this episode we are joined by Melanie Van Rooy, of Clicks in South Africa, Phil Hawkins in Australia and Phil Rubin in Australia. A must listen in difficult times!

Episode metadata supplied by the publisher feed · Published Feb 2, 2024

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Podcast 60 - The case for loyalty in difficult times

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Customers Who Click Will Laurenson Do you want actionable advice from the best and brightest eCommerce & D2C professionals? Customers Who Click presents D2C eCommerce specific advice to keep your customers clicking.In each episode, you’ll learn from experts sharing tools, success stories and insights on how to grow your eCommerce business.Will Laurenson interviews marketing leaders, from companies such as Fiverr, Virgin Pure, and Jellyfish Group, to help you understand the complete customer journey, their expectations and what is important for the growth of your eCommerce business. We will discuss a variety of industry tools and methods, such as search engine optimization, social media, conversion rate optimization, customer loyalty, referral marketing, and more.Join me, Will Laurenson of Customers Who Click, as we fight to keep your customers clicking!

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This episode is 36 minutes long.

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This episode was published on February 2, 2024.

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