Podcast 61 - Building CPG or FMCG brand loyalty.

What this episode covers

In this podcast we explore the rise of Direct to Consumer business models and how loyalty can help brands build a direct relationship with consumers. With Jason Whiting of Lego and loyalty expert David Andreadakis we use brands like Nike, Adidas, Harley Davidson and Blackstone to illustrate points.

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Frequently Asked Questions

How long is this episode of Loyalty Wired?

This episode is 30 minutes long.

When was this Loyalty Wired episode published?

This episode was published on March 4, 2024.

What is this episode about?

In this podcast we explore the rise of Direct to Consumer business models and how loyalty can help brands build a direct relationship with consumers. With Jason Whiting of Lego and loyalty expert David Andreadakis we use brands like Nike, Adidas,...

Can I download this Loyalty Wired episode?

Yes, you can download this episode by clicking the download button on the episode player, or subscribe to the podcast in your preferred podcast app for automatic downloads.