Podcast 61 - Building CPG or FMCG brand loyalty.

from Loyalty Wired · host Loyalty Wired

In this podcast we explore the rise of Direct to Consumer business models and how loyalty can help brands build a direct relationship with consumers. With Jason Whiting of Lego and loyalty expert David Andreadakis we use brands like Nike, Adidas, Harley Davidson and Blackstone to illustrate points.

Episode metadata supplied by the publisher feed · Published Mar 4, 2024

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Podcast 61 - Building CPG or FMCG brand loyalty.

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This episode is 30 minutes long.

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This episode was published on March 4, 2024.

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