Podcast 64: Marketing from the Middle of Nowhere (2)

In the second of the Marketing from the Middle of Nowhere series with Alex Gibson and Sharon McIntyre, a look at off-the-beaten-path hotels and lodges that have made their location a must-visit tourist and lifestyle destination for distinct audiences In the show we discuss how a distinct positioning can be developed to help these accommodations compete with local competition, but how they can also make a mark on a more global stage by marshalling the local advantages they have in tandem with the global distribution opportunities that the web offers. Main sites mentioned on the show... Ice House hotel CafeParadiso Wickaninnish Inn Nipika Mountain Resort Trendwatching Park Hotel, Kenmare