Podcast 75: Qualitative Research podcast

from The Persuaders Marketing Radio Show & Podcast

Interview with Colm Carey from The Research Centre where we discuss the trends in qualitative research, practical qualitative research case study examples such as Bulmers marketing, and the rational and emotional drivers of purchasing behaviour. Timelines: 1'21" Talking about The Research Business 2'24" The emotional part of purchasing 5'35" The characteristics of qualitative research 9'10" Engaging customers 15'20" Barry's Tea and Bulmers cases 21'00" Involving senior management in the research process

Episode metadata supplied by the publisher feed · Published Aug 2, 2008

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Podcast 75: Qualitative Research podcast

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