Podcast 77: Brand America: Podcast on Nation Branding

from The Persuaders Marketing Radio Show & Podcast

Richard Delevan is my guest presenter for this show. Recorded on July 4th, it assesses the state of Brand America in the world today, and asks how much a nation brand can actually be managed. Richard's guests are Harry Browne from DIT, Pat Kinsley from Neworld brand consultants and Simon Anholt, consultant in city and nation branding. The link to the Andy Owen 'Discover the secrets of sucessful direct marketing', taking place on September 18th is HERE.

Episode metadata supplied by the publisher feed · Published Aug 16, 2008

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