Podcast 86 - Rory Sutherland on Behavioral Science and Lo...

What this episode covers

Loyalty marketing only works because humans don’t behave like machines. In this episode, Rory Sutherland and behavioural scientist Jordan Buck unpack the seemingly irrational behaviour we see in real loyalty programmes — and explain the psychology that makes it predictable, repeatable, and commercially useful. If you design rewards, communications, or loyalty strategy, this episode will change how you think about what really drives response.

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Frequently Asked Questions

How long is this episode of Loyalty Wired?

This episode is 51 minutes long.

When was this Loyalty Wired episode published?

This episode was published on January 19, 2026.

What is this episode about?

Loyalty marketing only works because humans don’t behave like machines. In this episode, Rory Sutherland and behavioural scientist Jordan Buck unpack the seemingly irrational behaviour we see in real loyalty programmes — and explain the psychology...

Can I download this Loyalty Wired episode?

Yes, you can download this episode by clicking the download button on the episode player, or subscribe to the podcast in your preferred podcast app for automatic downloads.