Podcast 89 - Loyalty - The Case for Change

What this episode covers

Loyalty programmes are under pressure to change. In this episode, leaders from Decathlon, Uber and B&Q explore why brands must move beyond discount addiction towards smarter, more sustainable loyalty strategies built around data, engagement and customer value.

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Frequently Asked Questions

How long is this episode of Loyalty Wired?

This episode is 44 minutes long.

When was this Loyalty Wired episode published?

This episode was published on May 12, 2026.

What is this episode about?

Loyalty programmes are under pressure to change. In this episode, leaders from Decathlon, Uber and B&Q explore why brands must move beyond discount addiction towards smarter, more sustainable loyalty strategies built around data, engagement and...

Can I download this Loyalty Wired episode?

Yes, you can download this episode by clicking the download button on the episode player, or subscribe to the podcast in your preferred podcast app for automatic downloads.