Podcast 89 - Loyalty  - The Case for Change episode artwork

EPISODE · May 12, 2026 · 44 MIN

Podcast 89 - Loyalty - The Case for Change

from Loyalty Wired · host Loyalty Wired

Loyalty programmes are under pressure to change. In this episode, leaders from Decathlon, Uber and B&Q explore why brands must move beyond discount addiction towards smarter, more sustainable loyalty strategies built around data, engagement and customer value.

Episode metadata supplied by the publisher feed · Published May 12, 2026

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Podcast 89 - Loyalty - The Case for Change

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